MSc in Economics and Business Administration – Marketing, Social Media, and Digitalization

Due to the erosion of traditional marketing channels, firms more and more invest in social media and digitalization to efficiently get in contact and emotional long-term relationships with their customers nowadays. Thus, organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enable you to become such a leading manager in organizations and thus provides excellent job opportunities.