MSc in Economics and Business Administration – Marketing, Social Media, and Digitalization
Social science, economy and linguistics
Due to the erosion of traditional marketing channels, firms more and more invest in social media and digitalization to efficiently get in contact and emotional long-term relationships with their customers nowadays. Thus, organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enable you to become such a leading manager in organizations and thus provides excellent job opportunities.