Want to show the person behind the company

Storytellers

Thomas from Storytellers is more than a "camera man". He helps companies stand out clearly by translating complex messages into clear stories that create direction, recognition, and value in the market.

Behind the company Storytellers in Ribe is Thomas Rytter, who helps small and medium-sized companies tell their story through film and photography. With a focus on relationships, thorough process, and high quality, he works to make it safe and simple to invest in visual communication that can both be felt and remembered.

Not just a "camera man"

Storytellers delivers corporate films and photos to small and medium-sized companies that want to communicate more clearly and more humanly. Behind the camera is owner Thomas Rytter, who has been running the company from Ribe since 2021.

For him, the work is not only about camera work, technique, and beautiful images. It is equally about understanding the customer's message and helping to convey the company's essence. Therefore, Storytellers also works with strategic sparring on messages and communication.

The core services include profile films, recruitment films, educational and communication films, as well as photo packages for, for example, websites and LinkedIn. The goal is to create content that both explains what the company can do – and at the same time shows the people behind it.

"I want to be the obvious choice when you need a human, strategic storyteller who delivers high quality and makes it safe and simple to buy photos and video in the 25–70k range"

Thomas Rytter

Owner of Storytellers

When the story makes the difference

An important part of the work at Storytellers is to find the stories that can make complex companies more present and understandable.

This was experienced, among others, by a medium-sized local IT company that had control over their numbers and data but had difficulty showing their human side. Here, Storytellers produced both a profile film and a recruitment film that focused on the employees and the culture in the company.

The films are still actively used in the company's branding and recruitment more than a year after production.

A larger NGO has also benefited from the collaboration. Here, Storytellers created the framework and content for a nationwide campaign with testimonial films. The campaign reached its goal of recruiting new volunteers after just one month of advertising – and the campaign is still running.

For Thomas Rytter, it is precisely that type of results that motivates: productions that not only create attention here and now but can also be used for a long time to come.

Focus on trust and the process behind

Storytellers is a sole proprietorship where the customer works directly with the owner from the first idea to the finished product. At the same time, Thomas draws on a network of creative collaborators when tasks require special skills.

This approach has grown out of experience. Whereas he initially had a "must-do-it-all" mentality, he is now focused on assembling the right teams around projects – and being honest if a task is better suited to another specialist.

"If you need your wedding photographed, there are 1,000 photographers better than me, and I will gladly help you in the right direction. If you want to show the human side of your company, I can confidently say that I am the right person for the job."

Thomas Rytter

Owner of Storytellers

That development from generalist to specialist has, according to him, helped strengthen both the freedom and credibility of the company.

Authenticity will be the currency of the future

In an industry where much communication has recently been characterized by short formats, trends, and high speed, Storytellers now experiences a new movement.

More companies are beginning to take an interest in more authentic stories where the audience is invited behind the scenes and gains insight into both process, people, and everyday life. This can, for example, be in longer, more documentary formats on platforms like YouTube.

At the same time, artificial intelligence is becoming increasingly prominent in the industry. But where some see the development as a threat, Thomas Rytter sees it as a tool that opens up new and exciting possibilities. According to him, the need for people who can find the good stories and create trust will continue to be crucial. And good storytelling never goes out of style.

Invest in the right story

When companies work with film and photos, Storytellers often experiences that the challenge is not primarily about technique or production – but about finding the right story.

According to Thomas Rytter, it is crucial to take the time to understand what the company really wants to say and who it wants to reach. When the message is clear, it also becomes easier to create visual content that is both credible and long-lasting.

For many companies, it can therefore pay off to prioritize quality and a well-thought-out process over quick solutions. That approach not only provides stronger communication here and now but content that still makes sense and has value further into the future.